Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event. They are using negative space to display a message of space in-between a family with the message "There is always room for more. Adopt.". I think this is such a clever way of using negative space and such a good concept linking it with the message that theres always space for a pet. A lot of people are capable of adopting a pet although sometimes they need a push or some inspiration to go for it. They have created the space by using special lighting and framing techniques. It is such a powerful and impacting message to families and it actually made 42 people adopt at their event.
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