I found this on 'It's Nice That' and it is a campaign for Expedia putting yourself in the customers shoes and the target market's shoes. For example the last one that says 'MUM DAD IOU' says 'Plan your gap year', they're looking at their target market and visually communicating by using the luggage tags to show what the poster is about. They have a full range of these posters here http://www.itsnicethat.com/articles/ogilvy-expedia-campaign. Overall, a very clever poster using persuasion and visual communication.
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