Monday, 15 May 2017
Nivea Night Cream
A clean product shot with a visual communicative twist. The lid is balancing off the Nivea jar, and the white creamy texture is revealed, which is the shape of a moon. The poster is beautifully simple, naturally minimal and communicates the product well. This is a very strong example of visual communication because the only text needed is the brand name and the product name, meaning the rest explains itself.
Norton Cyber Security Posters
These three are posters for Norton Cyber Security, they are trying to portray that using the internet can be dangerous if used without protection and anti-virus software. It has the slogan "In the hands of a cybercriminal. A computer is a weapon." These are all really strong examples of visual communication and they kept me engaged due to the shock and danger elements.
Guinness Phone's Down Poster
This poster is for Guinness and it's a campaign to put down phones and enjoy a pint of Guinness. By using visual communication it taps into the universal socialising and it's a great reflection of the brand's no-noncence attitude.
Hard Rock Cafe
Lars Budde created this poster for Hard Rock Cafe opening soon. It shows a fork's prongs doing the rock symbol instead of hands/fingers. It is clever and unusual which makes it memorable. The poster has very strong visual communication whilst also being simple and straight to the point.
Banksy's Take on Brexit
This is Banksy's most recent piece completed on the side of a house in Dover, the composition is of the european flag twelve, five-pointed gold stars set on a bold blue backdrop. Banksy’s political piece is of a painted metalworker, at the top of a ladder and carefully chipping away at one of the twelve yellow stars. The bright blue backdrop begins to crack as the damage spreads across the entire surface of the flag.
Barcode Ideas
I have actually noticed these before on shampoo bottles, but I think they're such a simple but clever idea and finishing touch onto a product. It wouldn't take long to do but I believe it's the finishing touches that make the finishing product look good. My favourite one is the book shelf one because somebody like Waterstones could use this on all there books as a brand element. Another clever and simple idea that communicates about the finishing product.
Ballet Classes
I absolutely love this idea, it's so effective even though its so simple. It would definitely make me remember it because it's such a clever idea. I think the overall design could be a lot better but the concept is brilliant.
Tabasco Sauce
These are two posters for Tabasco Sauce, the first thing I notice is the colours, they are red which is a hot and dangerous looking colour. The posters are like a warning about the sauce, showing how the sauce is hot and almost challenging the viewer to try it. The main point why I like this is the visual communication used, so the fire extinguisher, the grenade and the bomb. Overall, they are a great set of posters and a great campaign for Tabasco and a very clever way of advertising.
IBM Posters by Paul Rand
American designer Paul Rand (1914–1996) designed these posters for IBM, they visually communicate by using flat illustration and simple sentences that are straight to the point and then extra information is below, this is showing type hierarchy and displaying the most important points. He also uses negative space in these posters which is a very current design trend.
Ogilvy’s campaign for Expedia
I found this on 'It's Nice That' and it is a campaign for Expedia putting yourself in the customers shoes and the target market's shoes. For example the last one that says 'MUM DAD IOU' says 'Plan your gap year', they're looking at their target market and visually communicating by using the luggage tags to show what the poster is about. They have a full range of these posters here http://www.itsnicethat.com/articles/ogilvy-expedia-campaign. Overall, a very clever poster using persuasion and visual communication.
The Tate by Tube
This concept is by David Booth of the agency Fine White Line, 1986. ‘The Tate Gallery By Tube’ poster was commissioned for Art on the Underground, a poster-commissioning initiative launched in 1986. The concept is very clever by using different coloured paint to create a London Underground Map, it visually communicates what the poster is advertising. Overall, the concept of this design is very clever and the message portrayed is strong and memorable.
Sunday, 7 May 2017
UK Leaving the EU
Deanna Halsall created this powerful representation of the UK leaving the European Union. It was spring time when Brexit was triggered which is why they have used daffodils as they are in season this time of year.
When you look at the image, you instantly know what it is referring to. It visually communicates that Britain is the dying plant because we left the EU which is a strong circle of countries. Although, daffodils come back each year so as the years go by the UK should be as strong as it originally was before it left the EU, I think this is also a link between the flower and the European flag. Overall, very clever and a very powerful message.
Thursday, 4 May 2017
World For All Animal Care And Adoptions
Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event. They are using negative space to display a message of space in-between a family with the message "There is always room for more. Adopt.". I think this is such a clever way of using negative space and such a good concept linking it with the message that theres always space for a pet. A lot of people are capable of adopting a pet although sometimes they need a push or some inspiration to go for it. They have created the space by using special lighting and framing techniques. It is such a powerful and impacting message to families and it actually made 42 people adopt at their event.
Banana Wet Floor Sign
I chose this because I recently went to Barton Grange and they had the same wet floor sign here. I spotted this and thought it was such a clever idea and it definitely catches your eye more than a normal wet floor sign, so it's also fit for it's purpose. It's a simple idea but such a great concept and it definitely turns heads round.
Animal Royal Mail Stamps
I found these stamps on Creative Review, they have been designed by Osborne Ross as a project for Royal Mail and appear to be hanging off the side of envelopes. The project was very open and Osborne Ross wanted to develop something that would appear to children. Many designs and ideas were presented but these were the ones that stood out in the end. They tried using people and other objects but in the end decided to stick with animals as there was more scope for hanging off things. They then just had to come up with several designs and colours as a variation of the stamp. The concept is fantastic, especially because they are aimed at making children smile and encouraging them to use older forms of contact and sending letters to pen pals and various other things. I think the design as a whole looks modern and the overall outcome is fantastic after going through the whole process.
I Could Have Done This on my Mac
A graphic design student called Briar Mark created this embroidery piece by hand, the message is clear and simple. The irony is that if she had done it on her mac, there wouldn't be a concept to the design and it wouldn't make any sense, but the concept is because she has put time and effort into something that would have taken two seconds on her iMac. I feel that it sort of pin points how design has evolved using technology and it encourages designers to use earlier methods of graphics.
Spaghetti Packaging
I think this packaging is a great concept and so simple, I like how the curly pasta is for the curly hair and the straight pasta is for the straight hair. The design is simple but effective, I also like how it says how many minutes it takes to cook on the front of each one. It would be good to do this with not only blonde hair but also brunette by using wholemeal pasta and the very many different colours of pasta.
Duncan Shotton's Planet Pins
These have been produced by a Tokyo-based industrial designer called Duncan Shotton. He is known for his unique stationary and house wear designs. He takes common objects such as pencils and bookmarks and puts a concept and his own twist on the objects. He hand paints everything he creates and he has just released 100 signed limited editions of this product.
Tatsuya Tanaka’s Daily Miniature Photo Project
Tatsuya Tanaka is a Japanese art director who has a daily project where he uses everyday objects such as office supplies, food and other found objects. He has done over 1000 photos and he is still continuing to produce great ideas and concepts.
I really like the way this person has used everyday objects to visually communicate other messages. I like how he has called it a miniature calendar, which he posts on everyday on his Instagram. I love how it is totally unique and keeps viewers interested.
D&AD Ikea Cook This Page
With cooking people don't like experimenting with new things and breaking their routines so a D&AD winner created this design. Ikea wanted to create something that they could use at an in-store event to show how easy cooking actually is and encourage people of all ages to do more in the kitchen.
The concept is a 'fill in the blank' parchment paper and packaging design where the person follows the 'well-known' Ikea's simple instructions to create something fresh and tasty.
I think this is a really clever way of getting people to experiment with food and cook from fresh using herbs and spices. Eating junk food is a big problem all round the world, and this is encouraging people to cook from fresh to produce lovely tasting food.
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